CEO, Co-Founder & Service Disabled Veteran
Bo is a graduate of the United States Military Academy at West Point, where in 2001 he received his Bachelor of Science degree in Systems Engineering. While attending the United States Military Academy at West Point, Bo was a Letterman for the Army Football team during the 1997 – 2000 seasons.
Immediately upon graduation, Bo was commissioned as an Officer in the United States Army with the Rank of 2nd Lieutenant, assigned to serve alongside Alpha Battery, 1st Battalion, 17th Field Artillery, an M-109A6 Paladin Howitzer unit posted in Ft. Sill, Oklahoma. During his service, he admirably served as the Battery Fire Direction Officer,Battery Platoon Leader, and Battery Executive Officer.
While serving on active duty,Bo sustained a career ending injury, resulting in Bo being Honorably Discharged from the Army in February 2003. Due to the injuries he sustained, Bo is a Service Disabled Veteran with a 40% Disability Rating. Bo currently resides in Brentwood, Tennessee with his beautiful wife Lissa and their two amazing daughters, Braelyn and Karsyn.
President & Co-Founder
Jud is a graduate of Middle Tennessee State University, where in 1998 he received his Bachelor of Science degree in Secondary Education. Shortly after graduation, Jud realized that Teaching and Coaching wasn’t his ticket and decided to pursue sales opportunities and entrepreneurship.
Specialties: Sales & Marketing, Managed Services, Aggressive Growth Strategies, Entrepreneur, 8-time Inc. 500 Award recipient, 15+ years of industry experience.
Chief Financial Officer
Jimmy Clift is ASE Direct’s Chief Financial Officer. A retired partner with Deloitte and Touche, Jimmy is a Certified Public Accountant. Jimmy attended Tennessee Technological University and enjoys fishing, hunting and all things college football.
COO / CIO
Wesley Wright joined ASE Direct in 2007 and has served as the Chief Operations Officer since 2009. As a member of the executive leadership team, Wesley is responsible for the daily operations of ASE Direct, including product management, vendor relationships, information technology systems and contract compliance and management.
Prior to joining ASE, Wesley served as the Authorized Organizational Representative and Program Development Director for NASC, a NASA/Marshall Space Flight Center affiliated organization in Huntsville, Alabama. In this role, he worked with the center’s executive staff and managed competitive and congressionally-directed federal funding including funding programs from NASA, The National Science Foundation, The Department of Health and Human Services and other independent federal government agencies and private corporations and foundations.
Wesley holds a Bachelor of Arts degree from the University of Tennessee in economics and statistics. He holds additional graduate credits from the Defense Acquisition University and the Graduate School USA in Washington, DC. Wesley is an instrument-rated private pilot and has completed training on various Cirrus, Cessna, Diamond and Piper aircraft platforms.
Vice President Sales
David Baker joined ASE in 2004 and has served roles as a Sales Executive, Regional Sales Manager, National Sales Manager, and V.P. of Sales. David is responsible for Sales Team Management, Federal Government Contract Management, Group Purchasing Contract Management, Supplier Diversity Contract Management, and New Customer Contract Growth.
David has been in the sales and service for 20 years. Prior to joining ASE, David was the National Sales Manager at Comp.Nation in Franklin, Tennessee for 4 years.
National Sales Manager
Scott received his Bachelor of Science from the University of Tennessee at Martin in Business management with a minor in History. During his free time, he enjoys spending time with his family and traveling.
ASE Rx, Vice President
Prior to joining ASE, Jared served in the United States Army as a Military Police Officer, where he received an Honorable Discharge in 2012.
Jared attended The University of Alabama and Middle Tennessee State University. He holds both Bachelor of Business Administration and Master of Business Administration Degrees, and attended an Advanced Management Program at the Alibaba Business School in Hangzhou China. He also has performed extensive research into international corporate culture.
Director of Marketing & Business Development
Becky Naron joined ASE in 2007 and has held her current position as Marketing & Business Development Manager since 2015.
In her role, Becky is responsible for overseeing all operations related to ASE’s Small & Medium Commercial Business division including budgeting / financials, new & existing client growth, MPS sales & support, vendor relations, and customer service management. Becky also serves as the Executive Assistant managing executive travel/schedules, maintaining the ASE website and social media platforms, and establishing community involvement.
Becky received her Bachelor of Business Administration degree from Middle Tennessee State University in 2012.
Director of Administration & Finance
Executive Accounts Manager
Senior Federal Account Executive
Chris recently married his beautiful wife Allison in February 2018. They do not have any children but have two dogs. In his spare time Chris loves to stay active running half marathons, playing golf, and working out. Spending time with his wife as well as volunteering at his church is very important to him as well.
Customer Service Manager
Krista has been in the Customer Service Industry for 20 years. Prior to ASE, Krista was with Marriott Corp. for several years. During her free time, she enjoys time with family and friends and volunteering.
Britt Chavers joined ASE in 2014 and is an Accounting Associate. She is responsible for invoicing, financial interaction with customers and vendors, collections and daily bookkeeping. She enjoys baking gluten free treats and spending free time with her husband, Robert, and their Yorkie, Miles Davis.
ASE Rx, Federal Sales Account Manager
Federal Sales Account Manager within ASE’s medical and pharmaceutical division. As a licensed Pharmacy
Technician, Kelcie is responsible for daily account management of ASE’s medical and pharmaceutical
customers. Her duties include bid preparation, product sourcing, DSQA/DSCSA compliance, and vendor
management. In her spare time, Kelcie enjoys spending time with her fiancé Sebastian and African Grey Parrot Bailey, working out at her local gym and is a very talented makeup artist.